Guest Blogging: Should You or Shouldn’t You?

Guest BloggingThere’s been a lot of buzz across the Internet that guest blogging is dead. Recently Matt Cutts, head of Google’s Webspam team, posted the article, “The Decay and Fall of Guest Blogging for SEO,” stating that website owners need to be cautious about writing guest posts. This article caused quite a stir in the blogging world.

In his article, Matt didn’t say not to participate in guest blogging opportunities, rather to make sure that the content in the post is of high quality and relevant to the hosting website.  I’m in a 100% agreement with this.

Guest blogging is an excellent tool to improve your search engine optimization (SEO) and expand your audience.  It can open many doors, create relationships online and increasing site traffic. But first…

What is Guest Blogging?

Guest blogging is a practice in which website owners write an article related to their business that in turn gets published on another niche related website. Business owners or authors are often invited to provide a guest post or the business can approach the website owner on their own.

Guest blogging can add many benefits to a company’s marketing strategy. Here are two important reasons for guest blogging:

Improve Your SEO

Improving your SEO involves having high quality, niche related websites linking back to your own.  Guest blogging is a great way to get these high quality links.

How does it work? When you write a guest post, you generally include information about yourself and your business in a brief bio, including a link to your website. Typically the bio is seen at the bottom of your post in the “About the Author” section.

By providing this link to your website,  you have created a high quality incoming link, which in eyes of Google shows your website’s popularity. This, in turn, results in higher placement in Google search results. To research what websites are linking to your website, check out Robin Strohmaier’s post, 4 SEO Tools For Checking Back Links.

Reach a New Audience

Guest posting introduces you and your company to a whole new group of readers and potential buyers. If the readers like what they see, they are more likely to click on the link in the bio and check out your website.

So, now your website has received more traffic and possibly new followers and/or buyers.

What Not to Do

Going back to Matt Cutts’ article that guest blogging could be bad for Google rankings, guest blogging can be harmful to a website’s rankings if the post is:

  1. Poorly written
  2. Not related to the hosting website’s niche
  3. Contains too many “spammy” links in the body of the post
  4. Does not provide value

In a nutshell, if a guest blogger writes high quality content that provides value and is related to the hosting website’s niche, it’s a win-win situation.

How to Find Guest Blogging Opportunities

The best method for finding guest blogging opportunities is to simply ask. Some websites display a link to information on how to submit a guest post or contribute an article. Submission guidelines are generally available, including post length, topics, etc.

For those websites that don’t advertise that they accept guest posts, it’s a good idea to develop a relationship with the website owners through social media before requesting to submit a guest post. Follow them on social media, leave comments, and share their posts – build a real relationship and engage in real conversation.

Guest blogging is not dead. It’s alive and well and an excellent way to build your online audience as well as your popularity with Google. Just remember that the most important element is to always, always provide value to your reader.

Cindy Buccieri

Cindy Buccieri

Blogging Expert and Author
As a blogging expert, author and business owner, Cindy Buccieri combines her 20 years of Internet savvy and desire to help others with her intuitive understanding of technology. She engages and enlightens audiences while providing easy to understand solutions to their blogging and online challenges. Cindy Buccieri is the author of "Blogging the Right Way: Learn How to Launch a Blog and Start Making Money" available at Amazon.com and the founder of CB Virtual Services, an internet marketing and blog design company committed to helping others achieve success in their business and personal lives. Cindy is also a blogging coach providing information and insights to those who want to learn about this cutting edge marketing technique to further the success of their business.
Cindy Buccieri
Cindy Buccieri

5 comments

    • Thanks Laurie! I totally agree. If a person has the right intentions, then guest blogging can be extremely beneficial. If the only reason they are submitting the guest post is for get a backlink, then it will backfire. Thanks again.

  1. Hi Cindy, I think what it comes down to is value. Is your guest post offering value to both its author, and the host blog. Guest posting for links is not always of value, but if the knowledge being shared benefits the readers of the host blog and the host site is relevant to you and of good quality then guest posting is a great tool. It just has to be used appropriately!
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