It’s no surprise that businesses and brands that want to boost their social media presence turn to TikTok, the social network app where every video is no longer than 60 seconds.
With over 800 million active monthly users, TikTok has become the fastest-growing app of 2021. So there’s no doubt that TikTok is the place to be in the coming years for businesses and brands that want to expand their audience to a wider (and younger) market.
But how can businesses and brands get more followers on TikTok to boost their online presence? Well, the answer to that involves using the following nine proven techniques to get more followers on TikTok.
# 1 – Buy TikTok Followers on TokMatik
Businesses and brands turn to social media platforms such as TikTok because they want to expand their audience. However, to achieve this goal, they need a large number of followers on their profiles.
For TikTok accounts that don’t want to wait to build a following organically, the answer is to buy TikTok followers on TokMatik.
There are many companies out there that sell TikTok followers for a low price, but why should businesses and brands use services from TokMatik? Well, it’s because they offer the best quality of followers and likes money can buy. Plus, they only feature real accounts, and the followers/likes stay on your account for a very long time.
All of these reasons are why TokMatik has become one of the best places to buy TikTok followers, and why many businesses and brands turn to them when they want to:
- boost their social media presence on TikTok
- get more followers on their accounts instantly
- stay relevant in the competitive world of social media
- promote new products and services to a broader demographic
Check out TokMatik’s website to see a range of follower packages and pricing options.
# 2 – Research What Your Target Audience Wants
Many businesses and brands focus on posting tons of content to get more TikTok followers to their accounts. Unfortunately, while this may be a good way to get your account more attention, it may not be the best way to get followers that actually help promote your brand.
That’s right! What businesses and brands should focus on is posting content that their target audience wants to see. So the question you should ask yourself every time you post something on TikTok is: “Would my target audience like/react positively to this?”
With that said, what should businesses and brands post on TikTok? Good question! The answer to that will depend on what type of products and services are specific to your brand. If you aren’t sure what type of content your target audience wants to see, consider asking them yourself using TikTok’s in-app survey and polling features.
# 3 – Post-High-Quality Content That Engages Your Audience
The main goal for businesses and brands that want to get more followers on TikTok is to post high-quality content that their target audience wants to see. But with so much content on TikTok, what makes yours stand out?
The answer to that is simple: a high-quality post will engage your audience and get more likes and followers. But, of course, the thing about high-quality content is that it usually requires some extra effort and investment. But the benefits can be well worth it!
A few examples of high-quality content are:
- high-definition videos
- photos well-edited with exciting effects and filters
- behind the scenes exclusive content
- celebrity reviews
It’s also important to remember to post content at least 2-3 times a day. This will ensure that your TikTok profile is active and gets noticed by more users.
Pro Tip: TikTok operates on UTC, and users are most active between 2pm -4pm and 8pm-10pm in their local time zone. So be sure to take the time zone you are in into consideration when posting.
# 4 – Create a TikTok Challenge to Get More Followers on TikTok
Another good way to get more followers on TikTok is by creating an original and fun TikTok challenge!
Video challenges can be a great way to engage your audience because it allows them to participate in your campaign or event. It also allows you to create a brand-specific hashtag to help your videos get more exposure on TikTok. This enables you to reach a broader demographic and leads to more significant opportunities (and more followers.)
Businesses and brands should consider a challenge that informs their audience of its product or service, either through a game or activity. For example, consider a challenge where TikTokers must use your product in a funny or embarrassing way.
# 5 – Don’t Skimp On Hashtags
The one thing that businesses and brands often forget to optimize is their use of hashtags on TikTok.
Hashtags are a great way to get more exposure on TikTok because they help you reach a broader demographic. To get more followers on TikTok, businesses and brands should create one-of-a-kind hashtags that users can use in their posts.
Brands should also consider writing out their hashtags in various ways to maximize their exposure and get into the feeds of hundreds of millions of users. For example, Domino’s Pizza uses multiple brand-specific hashtags such as #Dominos, #DominosPizza, and #DominosDelivery to reach a wider audience.
Pro Tip: TikTok doesn’t allow users to edit their posts after being published, so make sure that your hashtags are typed correctly before publishing your post!
# 6 – Take Advantage of TikTok’s Paid Options to Get Followers on TikTok
Businesses and brands that have the extra money to invest should look into purchasing TikTok’s paid ads.
These paid advertising options can be used to promote your TikTok profile, increase your likes and followers, and help you gain fans from other countries.
Currently, TikTok offers the following paid advertising services:
- Branded Hashtag Ads – Ideal for promoting hashtags associated with brand-specific challenges.
- Branded Effects Ads – For businesses that want to use a brand-specific filter on their paid ads. These can run for up to 10 days at a time.
- In-Feed Ads – Ads that appear in a TikTok feed between organic posts.
- Brand Takeover Ads – Fullscreen ads that appear when a user opens the app.
- Top View Ads – Curated ads that autoplay video content and appear at the top of a user’s feed.
Any of these paid options is a fantastic way to promote your branded TikTok profile to hundreds of millions of users who are actively on the platform looking for entertainment.
Pro Tip: Check out TikTok’s ads manager to help you decide which ad type is best for your business!
# 7 – Engage Content on TikTok Similar To Your Products & Services
It won’t be enough to post new content regularly to attract a more significant number of TikTok followers. Your brand or business will also need to interact with content similar to your brand’s services or products.
For example, if you own a smoothie shop, be sure to interact with all the other posts related to healthy living and wellness on TikTok!
This will help you better engage with your audience’s interests and allow relevant users with similar content ideas to discover your profile more easily.
Pro Tip: Interacting with relevant posts on TikTok is a great way to attract more followers by building casual and genuine relationships with users who are already interested in your industry.
# 8 – Always Add a Call To Action in Your Posts
TikTok users can be fickle and won’t appreciate posts that are too generic. Therefore, businesses and brands should always include a call to action in their TikTok post to increase their chances of gaining more followers on TikTok.
For example, instead of asking your audience to follow you, ask them questions about themselves like where they are from, where they work or what their favorite sports team is!
Asking your followers questions will not only build rapport on TikTok but will also help you understand why users follow specific profiles so that your brand or business can tailor future content to your audience’s interests.
Pro Tip: Always be sure to respond to any questions or comments that users send you promptly! This will help to build the engagement necessary to get more TikTok followers.
# 9 – Cross-Promote On Other Associated Social Media Platforms
Your brand or business will need to have a socially active presence across all social media platforms to gain more followers on TikTok. This means that users should always know how to follow you on your other online profiles and vice versa.
Fortunately, TikTok makes it easy to share content on other social media sites using a computer-generated link created when posting new TikTok content to your profile.
If you’re a business or brand, embedding the link in your profile description will allow people to find and follow you on TikTok easily. This is an easy yet effective way to gain more followers quickly without spending significant time on social media marketing.
Get the TikTok Followers Needed To Become a Viral Sensation
While the road to becoming a viral sensation via TikTok may seem long and arduous, following these techniques will help you gain more followers on TikTok in no time at all.
Feel free to combine these techniques with your own creative ideas to give your profile the best possible chance of going viral!