Social Selling: Can The Social & The Sell Meet In The Middle?
It’s a delicate balance. If you sell too much you might sour the relationship, but at some point we all must remember that we are engaging in social marketing because it can help attract attention to the products and services which, when sold, help pay the bills.
Somehow it’s become taboo, and somehow crass, to promote your business on social media. It’s “supposed” to be all about what you can give to the relationship. But, let’s be honest. Bills still have to be paid. Groceries still have to be purchased. Sometimes this girl wants to splurge on fancy coffee!
Sharing your expertise isn’t hard selling. There’s a big difference between shameless self promotion and showcasing your products and services. Give away and share, enough to show your knowledge and expertise, then softly sell the next step. Yes, it’s social media, but it’s still business.
At some point your services and expertise can no longer be “given away”, unless you have a hefty trust fund and don’t require the fruits of your labors to include dollars and cents.
What/where is the middle ground? What tips smart social selling into shameless self promotion?