Snap into Spring with Snapchat

Snapchat_logo_webLately teens have been flocking away from Facebook. Most of them consider it “no longer cool” because their parents are active on the platform. I recently talked with some teenagers and asked them about social media – what they use the most and why. Their answers were Twitter (because it’s fun), Instagram (because you can share cool pictures) and Snapchat. This article from the Huffington Post explains it all.

Snapchat is the “hot” thing right now with teens across North America. It’s a real-time picture app. According to the Snapchat website:

 ”Snapchat is a new way to share moments with friends. Snap an ugly selfie or a video, add a caption, and send it to a friend (or maybe a few). They’ll receive it, laugh, and then the snap disappears.

The image might be a little grainy, and you may not look your best, but that’s the point. It’s about the moment, a connection between friends, and not just a pretty picture.

The allure of fleeting messages reminds us about the beauty of friendship – we don’t need a reason to stay in touch.”

Snapchat says they are the fastest app to send a photo on an iPhone or Android. When you send the photo you can determine how long the other person can “see it” and the app will even let you know if they took a screenshot!

Parents have a many concerns about the app. While speaking with my daughter’s teacher (whose 8th grade daughter was one of the teens I talked to) she voiced concern over the lack of privacy. Yes, Snapchat has its own privacy policy, but you can take a quick picture of anything, send it and then delete it. All without your parents knowing.

I believe the reason this is popular with the teens is because their parents can’t keep an eye on what’s being sent. And the parents don’t like that.

I tried it out – it’s a neat little app and I can see why it’s so popular.  Businesses could use this too, especially if you are trying to reach the teenage demographic.  Here are some ideas of how Snapchat might benefit your business:

1.  If you are a retail shop, Snapchat a picture of a new product arrival to your Snapchat friends, giving them an exclusive sneak peak.

2.  If you are a restaurant, Snapchat a picture of your dinner special and price, letting your Snapchat audience know before anyone else.

3.  You can send a picture via Snapchat of a sale or sale item that is only available for a limited time.

I see this app being used on the business side as an insider type of thing, whether it is exclusive sneak peaks or limited-time only specials. It’s a great way to connect with your customers and share great, quick content.

Right now, you cannot share anything from Snapchat onto any of the social media platforms. That helps with the exclusivity feel of the app. Maybe one day they will add them, but for now, no.

Have you heard of Snapchat? Are you on Snapchat? If so, find me with the username georgiagirl502.


  1. Mandy, great article. I got sucked into SnapChat a few month ago and really only use it with my goofball cousin and best friends. You hit it dead on though, it is a quick connection with your friends and family that you can’t be with at that moment.

    As a user I’m not sure how I feel about connecting with businesses on SnapChat, it seems like a personal social site, but the tips you gave were great and really opened my mind with the idea of businesses being able to use the platform.

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