I’ll admit it – I’m adamant about discussing a return on investment (ROI) for online marketers. So as you’re sitting there staring at your screen, whether curating or creating content, it’s important to set goals for what you want to accomplish with your content. Just like the old adage says, “What gets measured, gets done!”
For those of you asking how you can measure success through content, READ ON.
The good news: Online media is super trackable! The (maybe) bad news: You have to decide what’s important to YOU. You also don’t want to head out there and track everything or your life may be spent chained to your desk. Now, before we go too much further, let me be clear: generating “buzz” or going “viral” aren’t goals. Sorry to burst your bubble.
Instead, try more quantifiable goals:
- Getting 25 mentions of your brand, product or service online
- Getting 10 retweets of your latest blog post link
- Getting 1000 users eyes on your new video
With photos and videos:
- Tally your total views and compare them weekly or monthly to other media
- Track your likes, favorites, sharing and other positive validations
On your blog:
- How many people subscribe to your content?
- Use inbound links (try Bit.ly) to track clicks
- How many comments did you receive? What pieces tend to garner the most comments?
- Again, track your likes, favorites, sharing and other positive validations
As with all ROI measurement, you’ll have to track diligently, compare weekly or monthly, restructure and/or reset goals and start again. It’s a process but it’s worth it if you want to get better at understanding HOW your content (created or curated) is working for you. The LAST thing you want is to start bribing people to leave comments on your posts, blogs or otherwise …. YIKES!