Content Curation 101

For many of us, content curation is a new term. We’ve heard of curators – but that conjures up visions of a librarian or someone who works in a museum. Content curation isn’t much different. It’s the collection of quality content on a particular topic or variety of topics.

Any good marketer is using content curation as a part of their marketing strategy because, let’s face it, we can’t write it all ourselves! To become a thought leader in your field you’ll need the trust of your audience or community, and garnering trust can be accomplished by sharing valuable information (and in my opinion, giving it with the expectation of nothing in return). Enter content curation.

You’ve probably curated content without knowing it. In our now hyper-educated society, information is easily at our fingertips; when we want information, the majority of us run straight to the computer to “Google” it. And while Google and Google Alerts are wonderful tools for curating content, other sites are popping up as one-stop-shops for content marketers.

AllTop, FlipBoard and LinkedIn Today are a few examples of such sites. Specific to social media, we have Social Media Examiner, Social Media Today and Business 2 Community.

Each site provides hundreds and thousands of articles on given topics – information we can share, tweak to make our own or compile to drive our own thought process, to spark ingenuity. Additionally, following like-minded authorities in your niche allows for collection of content. Through sharing, re-tweeting and other forms of collaboration, we can provide our audience with valuable information.

Content curation is at the center of any “pull” marketing method, whether you’ve heard of it or not. And though it sounds simple, there are some points to consider. Below are some best practices every content curator should follow:

  • When sharing or repackaging content, always site your source (plagiarism is an online sin).
  • Make sure your sources for content are varied. Neal Schaffer is a great social media resource, but everything you share shouldn’t come from him.
  • Content is King, but engagement is Queen, so make sure you entice your audience to interact with what you’re posting.
  • YOU need to interact as well! Leave comments on blogs, re-tweet, share, etc. It should be reciprocal.
  • To keep up with all of the amazing content you’ll be putting in the repository, you’ll need a schedule. Try this one from HubSpot.

It feels better to know it’s not entirely up to you to write and create content for your audiences, right?! With the tips and resources listed in this post, you should be able to go forth and prosper. And hey, if you have any “ah-ha moments” you’d like to share about how you curate content, please do!

Brooke Ballard

Brooke Ballard

Founder, Chief Social Strategist at B Squared Media, LLC
Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on “what is” (psychographics: values, interests, beliefs and attitudes) and letting go of “what might be” (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, not campaign.
Brooke Ballard
Brooke Ballard
Brooke Ballard

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8 comments

  1. Your list of best practices are wonderful! Very good points! I agree that engagement is Queen. If all you ever do is provide information to others without engaging, there is a very low chance that others will actually find the information you have shared.

  2. Judy Bowker

    This is such good information. Curating content is exactly what I need to focus on, along with sharing content and constantly being on the prowl for the latest and greatest.

    Thanks for the tips to help me get started!

  3. Pingback: Content Curation 101 – Social Solutions Collective - Curate Content