Category: Lead Conversion & Generation

Why Business References Are So Yesterday

Why Business References Are So Yesterday

 Most of us baby-boomers grew up learning how to write a proper resume that included business references. You remember, right? Crossing your fingers that your previous boss or supervisor would say something nice about you….

Lead Nurturing: Focus On Your Middle

Lead Nurturing: Focus On Your Middle

 Many of us start a new year with resolutions and good intentions. My own personal resolutions always include eating right and working out, but I confess to falling off the wagon already. Trust me, my…

Five Fabulous Resources For Lead Nurturing

Five Fabulous Resources For Lead Nurturing

 Many of us in the marketing world hear about “lead nurturing,” but do we really know what it means? In a nutshell, lead nurturing involves building relationships with leads (i.e., people who are interested in…