Building trust is a key element in any business relationship, and using your CRM tool to help do that automatically will take a load off of your mind and business resources.
The following items need to be part of your strategy / plan for it to be effective builder of trust:
• Are you listening to what your customers and prospects are saying? People associate trust with being treated with respect. In business this means someone listened and took what they had to say into account even if they didn’t agree with what was being said. Listening is the first step in building a relationship of trust.
• Are you creating solutions to their problems? Trust isn’t built when trying to win personal victories. Resolve conflict by identifying the issues and together coming up with solutions.
• Do you encourage feedback? Creating space for customers and prospects to contribute and provide feedback is essential. However, it is critical to have a means for responding to the feedback. Make sure you have an automatic follow-up system in place to follow up with their suggestions. The easiest way to do that is with a simple “thank you”.
• Create an atmosphere of belonging. Remember that every customer or prospect has something of value to contribute to your company. Be inclusive and open to new ideas, make them feel secure in your business relationship and build trust. Building trust is done slowly and over time. It’s not something that occurs immediately and neither is a sense of belonging.
Every entrepreneur should have a CRM tool, not just because it helps increase profit and revenue, but also because it helps you build relationships and trust which are essential in business growth.
Share with us how you are building a better bond with your clients today?