Blogging has become a major element in the online marketing equation. While some have jumped on the blogging bandwagon, others avoid it like the plague. The thought of writing blog posts can be overwhelming and downright stressful. Most of this stress comes from not knowing what to write about or how to write a blog post that makes an impact. So, what makes a great blog post? Here are 5 qualities that every great blog post requires.
1. Valuable Content
Write about things that are important to you, that provide value. Not that the occasional fluff blog is bad, but every GREAT blog post should be about something meaningful and informative. Whether it is sharing an opinion, reflecting on society’s quirks, or telling a tale with a moral, make your blog content something that you care about and that others will want to read. You want your blog posts to give the reader that “A-ha” moment or answer their burning questions.
2. Share a Personal Story
When you describe a personal experience it shares a part of you that is real and that others can relate to. People can see a glimpse of who you are, and it reflects your personality, giving people a reason to connect. People love reading about another person’s experience and being able to say, “That is so me, I completely get that”, or even, “Wow, I never thought of it that way”.
3. Make it Unique
Sharing your personal insights makes your blog post unique and ensures that it stands out among all of the other cookie-cutter blog posts. Offering a unique perspective catches attention. Whether it’s your unique style or quirky personality, sharing brings readers to your blog so you can build your tribe. For this reason it’s important to come up with your own creative writing style that is different and helps you stand out.
4. Informative and Not a Sales Pitch
If your writing sounds like you’re trying to sell something rather than simply providing information, it can be a turn off. Too much commercial buttering up of a product, a system or a person is not as valuable as describing honest details as well as the good AND the bad about the topic. Explain why you love it and deliver truthful information. Being honest and ethical earns reader trust which is critical with today’s “relationship marketing” philosophy.
5. Shareable Content in Social Media
Every minute of every day information is being shared online; videos are put on Facebook, quotes are re-Tweeted, hashtags are made for new phrases coined by aspiring social influencers. Make your blog post something that can be easily shared with the rest of the world; whether it’s funny or meaningful, casual or deep, you have something to share. Let it be shared with everyone. The Collective’s Veronica Athanasiou’s recent post, Grab Your Inner Child And Build Better Relationships, describes how to effectively build better relationships online.
In today’s online marketing world, content is king and a blog is not a blog without great content. Writing blog posts doesn’t have to be a difficult or unpleasant experience. Write from your heart about something you are passionate about or strongly believe in and watch the people flock to your site. Blog posts that are entertaining, informative or inspirational will make you stand out in the crowd.