Great Idea! Why Not Blog About It?

Blog For BusinessDo you like, no do you LOVE what you do for a living? Do you find yourself consistently generating new ideas for your business or industry? If you answered yes to one or both of those questions, then blog about it! It’s amazing that there are still many business owners who don’t blog. Are you one of them? If you don’t have a blog you may have a major black hole in your online marketing presence.

What exactly is a blog?

A blog is a collection of articles that allows you/your business to be seen as an authority in your industry. A blog provides a platform to stand on and show the world you know what you’re talking about. A blog also allows your audience to connect with you online because your articles reflect your personality. As you write, be yourself. By being yourself, you build trust. Building trust helps you deepen the relationship with your customers, or potential customers. Then will then feel more comfortable doing business with you.

Why should you blog?

  • It will drive traffic to your website.
  • Your target audience reads blogs.
  • You can share your knowledge with your audience and prove you know what you’re talking about.
  • It allows others to comment and you can respond.
  • It improves your SEO.
  • It is a resource a social media consultant can use with your social media accounts.

Are you now contemplating starting your own blog?

How can you keep your blog active?

  • Establish a posting schedule and stick to it.
  • Schedule articles to post at a later date, as part of that schedule.
  • Outsource blog maintenance to a virtual assistant.
  • Hire a writer.
  • Allow guest blog posts.
  • Post industry related videos.

How can you generate blog post ideas?

  • Answer questions you are frequently asked.
  • Discuss new trends in your industry.
  • Read other blogs in your industry or related to your industry.

I hope you are ready to start blogging! If you need some help to get started, take a look at this collection of articles on blogging. If it’s all a little too overwhelming, then you can always ask a virtual assistant for help as you get started.

Blogger vs. WordPress – Get Your Blogger Hat On!

How To Blog Like A Pro!

How Often Should You Post Content?

Make Time To Blog: Top 5 Tips!

Blog Post Structure: 5 Must Have Elements

What is keeping you from blogging for your business? Please share!

4 comments

  1. I like to blog, but sometimes I get bogged down and have brain freeze. Which is why this week I did a vlog – video blog. Your suggestions are good ones. I would like to add – infuse your personality into your blog by sharing a story that relates to your topic – people love to read stories!
    Laurie Hurley recently posted..7 Benefits Of Recording a VlogMy Profile

    • Shannon Baker
      Author

      We all have brain freeze when it comes to blogging sometimes Laurie! Thanks for the tip and for commenting! When creating blog posts you definitely need to let your personality shine through. Otherwise people can’t relate to what you’re saying. I’m looking forward to reading your article on vlogging! It’s on my list of things to do soon!

  2. I blog to share my opinion on something and to express myself. I blog in order to share valuable information to readers. And I blog because it is my passion and my way to be thankful of my blessings as well as to lessen my burden. There are so many reasons why we blogged. And because of today’s modern technology and lifestyle, blogging is now a way of life.