4 Tips To Combat Facebook’s Reduced Reach

I have a love/hate relationship with Facebook. I have always enjoyed Facebook, but their recent changes have made it even more difficult for marketers to be seen or heard. Thus the love/hate feelings. With the recent changes in organic reach, what can a marketer do other than pay for reach?

I have always been an advocate of playing by the rules, but Facebook keeps changing them and at this point I say throw the rules out. They want us to pay to play, but not all of us have money to spend on content posts. Most of us wait to pay to promote sales and offers. At this point, you can try a few different measures in an attempt to be seen by more of your fans.

1. Ask your audience to “get notifications”

I have never been an advocate of asking for this, but it’s about time you start telling your fans how they can actually see the information and ideas you share. Hugh Briss of Social Identities did a great job with the ask on his page.

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2. Post more often

Posting more than once or twice a day was viewed by some as SPAMMY. But, if only 200 out of the 2000 people that like your page are seeing each post, it may be the right time to test posting 3-5 times per day. Make sure to space out those posts and regularly review your insights. Don’t post at peak times, post just before a peak time, that way your posts will have a longer shelf life, and hopefully more people will see them.

A great example of posting often without being spammy can be seen on j+ Media’s Facebook page.

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3. Reuse content

Okay, I am not saying you should repost the same thing over and over again. I am saying that, if you have an awesome link you want your followers to see, reposting it with a new description can help get the content in front of more eyes.

Jenn’s Trends shared this post on December 6th.

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Then referenced it again, in later posts:

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4. Encourage your followers to connect on other platforms

Many of your Facebook followers are also connected with you on other platforms or would willingly connect with you if asked.

Just as the Collective did here:

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In the past I wasn’t a fan of the measures I listed above, but, due to the recent changes, these are just a few suggestions that might help you get seen by your following. As always, use common sense. Don’t post bomb, don’t annoy people when you ask them to “get notifications” and don’t post the same thing repeatedly. If you make sure to provide excellent content these tactics should help you feel you don’t have to pay to play with Facebook.

6 comments

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  2. Tom

    Hi, Sarah.

    The problem with Tip 2 is that Facebook will usually look to seed content from your page in the new feed’s of those that have shown an interest in the page recently.

    If you’re posting 3-5 times a day, although the reach is slightly lower across each one, you’re going to be hitting the same people more often than not. It’s tricky, but I’d still shy away from over saturating, especially if your content isn’t as good as j+.

    • Tom,

      Thank you so much for your comment!

      I agree, if you aren’t careful, your content will be shown to several of the same people. The important thing to remember is to space out the posts like J+ did.

      Over saturation can also be a huge problem if you don’t do it correctly. This is why I recommended 3-5 times a day and not 10. Ultimately it depends on your audience and your content. Some pages do well with less than 3 posts a day, while others might do better with more than 5 posts a day.

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